If you wish to use your WhatsApp Messenger number for business, you can convert that account into a business account. To get started with WhatsApp Business, you’ll require a business account. WhatsApp Business API allows you to create chatbots and access customisable message templates. While the free app caters to small businesses, API is a pay-per-use service beneficial for medium to large businesses.
Note that the WhatsApp Business app differs from WhatsApp Business API. In an exclusive interview with The Economic Times, he also discussed how the app could help streamline several business hurdles. Matt Idema, Meta’s VP of Business Messaging, explained the purpose of introducing the app by stating - “What we saw was a need for businesses to have more efficient tools”. Equipped with message automation and catalogue setup, this application allows you to automate welcome and away messages and create customer segments through labels.īefore its limited launch in January 2018, the Business app was only accessible through a pilot program.
WhatsApp Business is a free messaging application created by Facebook (now Meta) for small businesses to improve their customer interactions.
What is the difference between WhatsApp Business and WhatsApp Messenger?.In this article, we’ll discuss the features and benefits of WhatsApp Business (App and API) along with some excellent marketing tips for your online store. If you’re a brand that’s wondering how this app can benefit your business, you’ve come to the right place. Like WhatsApp, WhatsApp Business is popular in India too, with the country contributing more than 15 million users in the global user base of around 50 million users. With over 487 million users in India alone, the company has become synonymous with texting among individual users, and now also caters to enterprises through its business-focused app – WhatsApp Business. When talking about chat messaging, one can definitely not miss out on WhatsApp, the world’s most popular messenger app with a monthly active user base of more than 2 billion users. It’s no surprise then that chat interactions through messengers can boost conversions and enhance customer satisfaction at the same time. Reports suggest that 91% of consumers want real-time assistance. The term Conversational Commerce may have been coined in 2015 (thanks to hashtag inventor Chris Messina), but the last few years have solidified its existence.
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